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Market Data Terminal Usage Optimized

Market Data Terminal Usage Optimized

DART is a set of tools & services to track market data terminal usage across your organization

It provides a complete picture of terminal usage to help you better manage your terminal counts and optimize spend.

DART helps firms to rationalize the use of premium market data services — such as Bloomberg terminals — thereby saving time & money and reducing risk.

Rationalize your firm’s use of premium market data services

Today, global spending on financial market data, analysis and news is topping $28 billion. Sitting on the desks of 325,000 financial market professionals worldwide, the Bloomberg terminal, with revenue of approximately $10 billion, is accountable for over one-third of this expenditure.

Probably your company is also using premium market data products & services to support business activities.

But do you also know what your firm is exactly spending on these subscriptions — such as Bloomberg terminals? Do you understand how it is being used, by whom, and for what purposes?

DART helps to rationalize the use of your premium market data services through comprehensive reporting into usage of market data subscriptions.

Bloomberg terminal usage optimization

DART for Bloomberg accurately identifies:

  • Unused subscriptions — a subscription that is not in use will be a potential candidate for removal
  • Underused subscriptions — a subscription that is only used for a limited number of days is a potential candidate for sharing, removal, or moving to a more cost-effective platform
  • Underutilized subscriptions — basic or advanced usage is identified to determine the type of functionality that is being utilized. This enables identification of potential candidates for removal or moving to a more cost-effective platform

DART monitors the many facets of Bloomberg usage including:

  • Bloomberg pages
  • Launchpad, including ticker lists
  • Real-time usage, including securities & sectors
  • Excel spreadsheet usage (DDE / RTD)
  • Communications (email & chat)
Ready to rationalize your firm’s use of premium market data services?

Learn how to optimize your Bloomberg terminal usage.

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Advanced usage reporting & analytics with DART portal

As a standard part of the DART service, the DART Portal is an intuitive and powerful web-based business intelligence interface that provides usage data and analysis at your fingertips. It includes high-level key performance indicator (KPI) dashboards and extensive drill-down functionality to the granular data.

The portal is highly customizable to support individual reporting and analysis requirements. Usage data includes full period-on-period trend analysis to easily visualize and assess usage over time. Value-added reports provide insight into how terminals are being used, including user and desk profiling, peer-to-peer benchmarking, top functions used, and usage heat maps.

DART usage dashboard

Example: usage dashboard

Track record of usage transparency & cost containment

DART has a track record of over 15 years helping investment banks, retail banks, wealth management, asset managers and other financial institutions gain full transparency over their Bloomberg usage and optimize their market data spend with over 60,000 Bloomberg positions monitored.

Installing DART gives you immediate visibility of the true Bloomberg usage in your organization to allow unused subscriptions to be turned off. Underused terminals can be easily identified with DART’s visual user profile summary, allowing them to be targeted for review with users and managers. On an ongoing basis, use DART to continue to track the continually changing usage landscape and contain your costs.

  • Cost transparency on market data terminal spend
  • Cost reduction — remove or displace market data terminals
  • Cost containment through reallocations


Also, DART integrates with the TRG Screen’s enterprise spend management software solutions — FITS & INFOmatch — to give you total visibility over both spend and usage to allow you to truly optimize your subscription expenditure.

DART is a proprietary tool from Vela. TRG Screen and Vela are strategic partners for the DART product.

Contact DART

Ready for the next step? We think you are!

DART helps investment banks, retail banks, wealth management, asset managers and other financial institutions to rationalize their use of premium market data services — such as Bloomberg terminals — thereby saving time & money and reducing risk.