Online Marketing Specialist - All-round / HubSpot – The Netherlands
Are you the creative Online Marketing Specialist we're looking for? Do you have extensive experience with digital, inbound & content marketing and are passionate about lead generation campaigns? Are you experienced and highly motivated to get started with HubSpot? Then we are looking for you!
TRG Screen is a growing, dynamic and innovative software company providing spend management software solutions that enable enterprises to optimize their entire universe of corporate subscriptions, recurring expenses and vendor relationships.
With 140 enthusiastic colleagues we support over 300 clients across the financial services, legal and professional services industries with their data challenges. We were founded in 1990 and are operating globally with offices in New York (HQ), London, Belfast, Paris, 's-Hertogenbosch and Singapore.
Online Marketing Specialist in 's-Hertogenbosch
In our global business we are looking for an Online Marketing Specialist for our office in 's-Hertogenbosch (35 colleagues). TRG Screen’s global marketing strategy and operational activities are centrally coordinated and driven from ‘s-Hertogenbosch. This versatile job offers you the unique opportunity to work with leading (inbound) marketing software - including HubSpot - and to develop yourself in a global B2B environment.
Responsibilities & Challenges
In this multi-faceted position, you'll be working on all aspects of online / digital marketing.
You will be responsible for the total management and improvement of our corporate website (HubSpot COS). You will be identifying all types of growth opportunities, using various optimization tools - such as Google Analytics and HubSpot. You will be continuously measuring, analyzing and optimizing metrics in order to significantly improve website results - from traffic to conversion. SEO / SEA, landing pages, CTA / CRO, forms and automation are extremely important in this process.
As a digital marketing expert, you will also be responsible for creating and executing successful B2B lead generation campaigns. Creativity, design and content marketing are essential, whilst having good knowledge on buyer personas, customer journeys and lead nurturing. All supported with your social media, blogging and CRM (HubSpot / Salesforce) activities.
Preferably you have affinity / experience with graphic design (Adobe Creative Cloud / Canva) for creating and improving (online) documentation such as flyers, case studies and banners.
In this all-round role you will report to TRG Screen’s Head of Global Marketing (based in 's-Hertogenbosch) whilst also being in close contact with various internal departments and (external) partners worldwide.
Online marketing is your passion. You are solution-oriented and able to manage multiple projects at once.